Creative Packaging Design

Overview

“In this lesson, you will learn how to brainstorm conceptual and creative ideas for your packaging project, with a particular focus on the experience that you will be creating for the consumer. In the end, we will consider these ideas and choose which one best answers the brief, taking into account practical considerations such as budget or production amenities. ”

In this video lesson Marion Bretagne addresses the topic: Brainstorming, Finding Creative Concepts, which is part of the Domestika online course: Creative Packaging Design. Learn how to design a creative packaging from brief to product and develop a unique consumer experience.

Partial transcription of the video

“Brainstorming, finding creative concepts Now we have a good idea of what the brand is about. In this lesson we're gonna brainstorm some creative ideas and see how we can translate the brand into a consumer experience and the packaging concept. There's a design studio called IDEO that kind of conceptualized the creative process, making it into two parts: the first part, which is divergent thinking, and the second part is convergent thinking. The first part is being as creative as possible and really creating a lot of creative options for your design. In the future, you will have time to make...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Packaging Design

• Level: Beginner
• 99% positive reviews (88)
• 2284 students
• 5 units
• 18 lessons (3h 45m)
• 15 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Design, Packaging, Product Design