Digital Art Direction
Work as a freelance and in an agency
A course by Adrián Somoza, Art Director and Interactive Designer
About the video: Work as a freelance and in an agency
Overview
“In this lesson I will give you an overview of how a work is structured for the digital medium.”
In this video lesson Adrián Somoza addresses the topic: Work as a freelance and in an agency, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.
Partial transcription of the video
“We're nearing the start of the project. and before proceeding. i thought it would be helpful to discuss responsibilities and importance of the design role. in both a freelance and a digital project to ensure that everything aligns you have a clear vision of your approach in this industry. As a freelancer. understanding your role is Essentially. you must handle everything: communicate with the client. manage the budget. and send the proposal. This ensures all aspects are covered. design. deliver the files. and receive payment. These tasks are familiar if you come from print. The main differe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Art Direction
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Category
Design -
Software
Adobe Photoshop, Sketch -
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza
A course by Adrián Somoza
Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.
He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.
- 94% positive reviews (360)
- 5,999 students
- 12 lessons (2h 2m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · Italian · French · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
