Digital Art Direction

Art direction: graphic system (Part III)

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,847 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Art direction: graphic system (Part III)

Overview

“And we close our graphic system here.”

In this video lesson Adrián Somoza addresses the topic: Art direction: graphic system (Part III), which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“Well. we're almost finished now. we've got the main part done. and here I'll add a graphic element that I thought could be That it could be. uh... Relevant for this project and this art direction. They are beautiful flowers indeed. Now. how I did this I won't go into too much detail because it's not the point of this course. but I'll swiftly demonstrate the method I employed; essentially. it involves using masks in Photoshop. It's So then we set the typography. We add the flowers. And... We use masks to give it... The depth Here. i have the file ready to show you the details and depth. Hey ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5847 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

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Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.