Digital Art Direction

Art direction: graphic system (Part III)

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,821 students

Audio: Spanish

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About the video: Art direction: graphic system (Part III)

Overview

“And we close our graphic system here.”

In this video lesson Adrián Somoza addresses the topic: Art direction: graphic system (Part III), which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“[Music] Good, we're almost finishing, the thickest and we have. Here I am going to add a graphic element that I thought could be relevant for this project and for this art direction and they are some flowers. Now, how did I do this? I'm not going to go into detail because it's not the purpose of this course, but I'm going to show very quickly and up the technique I used, basically it's, they're masks in Photoshop. Then, we put the typeface, we put the flowers and we use masks to give it the depth. Here I have the file so that they can see what I did. [Music] If we press Shift and click can ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5821 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

Teacher Plus

Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.