Digital Art Direction
Creative direction: the concept
A course by Adrián Somoza , Art Director and Interactive Designer
About the video: Creative direction: the concept
Overview
“We will learn how to think before putting the mouse to design.”
In this video lesson Adrián Somoza addresses the topic: Creative direction: the concept, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.
Partial transcription of the video
“Well. we've seen how the beginnings of a typical project are. Now. what we're going to do is start the creative direction of the project. Creative direction involves two key steps: defining the goal and diagnosing the problem. As designers. effective communication is essential to achieve these objectives successfully. We are... Creating visuals a message. We must understand... What is that thought? What is that message? So we can visualize it. The initial inquiry for the client regarding this application is to determine the objective. What is the of this design. this project? Understanding ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Art Direction
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Category
Design -
Software
Adobe Photoshop, Sketch -
Areas
Information Design, Marketing, UX / UI, Web Design
Adrián Somoza
A course by Adrián Somoza
Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.
He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.
- 94% positive reviews (353)
- 5,869 students
- 12 lessons (2h 2m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Photoshop
SketchCategory
Areas
