Digital Art Direction
Creative direction: the concept
A course by Adrián Somoza , Art Director and Interactive Designer
About the video: Creative direction: the concept
Overview
“We will learn how to think before putting the mouse to design.”
In this video lesson Adrián Somoza addresses the topic: Creative direction: the concept, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.
Partial transcription of the video
“[Music] Well, we already saw what the beginnings of a typical project are like, now what we are going to do is move on to start thinking the creative direction of the project. [Music] There are two steps to creative direction: one is to define the objective, and the other is to diagnose the problem. We as designers have to communicate, we are visualizing a message, So, we have to understand what that thought is, what that message is, so that you can view it later. So the first question we have to ask the customer and what we need to know about this explanation is: What is the objective with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Art Direction
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Category
Design -
Software
Adobe Photoshop, Sketch -
Areas
Information Design, Marketing, UX / UI, Web Design
Adrián Somoza
A course by Adrián Somoza
Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.
He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.
- 95% positive reviews (350)
- 5,825 students
- 12 lessons (2h 2m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe Photoshop
Sketch
