Digital Art Direction

The beginning of a project

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,847 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: The beginning of a project

Overview

“The beginning of everything: how do we approach an order?”

In this video lesson Adrián Somoza addresses the topic: The beginning of a project, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“Alright. let's dive into the project fully now. Before we start. i want to provide a quick overview and give you a little background information to help you understand what we'll be working on. Regarding the start of a project. it's clear that working at an agency or as a freelancer presents differences in approach. In an agency setting. the initial step involves examining a brief. The completeness of the brief clarity of the project's objectives. A detailed brief ensures a clear understanding of the goals. From conceptual to numeric aspects. like the number of people to reach. etc.. all mu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5847 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

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Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.