Digital Art Direction
The beginning of a project
A course by Adrián Somoza , Art Director and Interactive Designer
About the video: The beginning of a project
Overview
“The beginning of everything: how do we approach an order?”
In this video lesson Adrián Somoza addresses the topic: The beginning of a project, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.
Partial transcription of the video
“[Music] Well, let's get into the project right now, so before, before I start I want give you a little introduction telling you a little bit about how they are the beginnings of a project. Obviously, if one works in an agency or if works freelance things are very different. When we work in an agency what we do is first we see a brief. It depends the brief we receive, the most full will have the project objectives, from the conceptual to the numerical, how many, how many people will be reached , etc., and also things like, well obviously the breakdown of times and deliveries of the project, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Art Direction
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Category
Design -
Software
Adobe Photoshop, Sketch -
Areas
Information Design, Marketing, UX / UI, Web Design
Adrián Somoza
A course by Adrián Somoza
Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.
He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.
- 95% positive reviews (350)
- 5,825 students
- 12 lessons (2h 2m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe Photoshop
Sketch
