Digital Art Direction

Influences

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,821 students

Audio: Spanish

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About the video: Influences

Overview

“And in this lesson, I will tell you about my influences.”

In this video lesson Adrián Somoza addresses the topic: Influences, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“[Music] Well, now I'm going to show you a little of my influences, here I have a book that I love, it's called The Vignelli Canon, and is from Massimo Vignelli. I think Massimo Vignelli is one of the people who most influenced the way I think and design today. What I love about Massimo is that he has two parts in this book, right? The first part is the intangibles, the second part is the tangibles. So, in the first part, talk about the values you have he as a designer and these values are values that influence in the way he designed and took all the projects. One of the values he counts is ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5821 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

Teacher Plus

Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.