Digital Art Direction

Influences

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,847 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Influences

Overview

“And in this lesson, I will tell you about my influences.”

In this video lesson Adrián Somoza addresses the topic: Influences, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“Well. now I'm going to show you a bit of my influences. Here I have a book that has always been one of my favorites. and it’s titled... the Vignelli Canon and it's by Massimo Vignelli. Massimo Vignelli has significantly shaped my current perspective on design. being one of my most influential What I love about Massimo is his insights in this particular book. The content is divided into two sections: the first covers intangibles. while the second focuses on tangibles. Initially. it discusses the designer's values. highlighting his approach and philosophy. And these values are values that inf...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5847 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

Teacher Plus

Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.