Digital Art Direction

A course by Adrián Somoza
Art director and interactive designer. Buenos Aires, Argentina.
On Domestika since 06/13/2017
, Art director and interactive designer

Learn to design a landing page in a visual and interactive way

  • Spanish with subtitles in English
  • 94% Positive reviews (204)
  • 2837 students
Digital Art Direction

Learn to design a landing page in a visual and interactive way


  • Spanish with subtitles in English
  • 94% Positive reviews (204)
  • 2837 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 12 Lessons (2h 2m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever


In this course you will learn to design a functional and attractive landing page that will help you to reinforce a message in a visual and interactive way and to leave ready to program.

With the help of Adrián Somoza, a digital designer with experience in companies such as Google, Samsung, Nike and Netflix, you will discover the secrets to turn your career as an offline designer into a brilliant future as a digital art director.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. How to get a job
  • U3
    U3. A project from start to finish
  • U4
    U4. The finishing touch
  • FP
    FP Final project
View details

You will begin by knowing the influences of Adrián Somoza, what are the designs and the professionals that inspire him.

It will also reveal some tips to get commissions in the world of digital design. And you will know the workflow whether you are a freelancer or work within an agency.

When it comes to shaping your project, you will start thinking about a concept on which you will develop your landing page. For this you should think about the interactions associated with that concept and that will give a unique touch to your design.

Next, you will carry out the planning and execution of the art direction of your website.

To finish, you will know the ideal way to prepare the files to deliver and present your designs.

What is this course's project?

At the end of this course you will be able to plan and design a landing page based on a pre-existing app, one of the most common and required pieces in the digital design industry, and you will learn how to prepare the project to deliver to the client or the web developer.

Projects by course students

Who is it for?

This course is aimed at graphic designers, professionals and students, who are looking to lean into the digital world and have not yet dared to make the leap.

What you need

No development or programming knowledge is necessary. You will only need to have basic design knowledge and design software of your choice.


Reviews

2837 Students
204 Reviews
94% Positive ratings

Adrián Somoza

A course by Adrián Somoza

TeacherPro
Art director and interactive designer

Adrián Somoza started working as a freelance digital graphic designer for family and friends, although Aerolab soon came to his door to offer to work with Silicon Valley startups and important companies in Argentina, his homeland.

Some time later he started working for R / GA where he started working for big clients like Google, Samsung, Nike and Netflix, acquiring the responsibility of impacting with his designs on the lives of many people.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    How to get a job

    • You already have a job
    • Work as a freelance and in an agency
  • U3

    A project from start to finish

    • The beginning of a project
    • Creative direction: the concept
    • Art direction: graphic universe
    • Art direction: graphic system (Part I)
    • Art direction: graphic system (Part II)
    • Art direction: graphic system (Part III)
  • U4

    The finishing touch

    • Delivery of the project
    • Show yourself to the world
  • FP

    Final project

    • Digital art direction

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Digital Art Direction. A Technology course by Adrián Somoza

Digital Art Direction

A course by Adrián Somoza
Art director and interactive designer. Buenos Aires, Argentina.
On Domestika since 06/13/2017
  • 94% Positive reviews (204)
  • 2837 students