Digital Art Direction
A course by Adrián SomozaArt Director and Interactive Designer
A course by Adrián Somoza, Art Director and Interactive Designer
Learn to design a visual and interactive landing page
In this online course, learn to design a functional and attractive landing page to help you reinforce a message in a visual and interactive way, and prepare it for programming.
Discover the secrets to turning your career as an offline designer into a brilliant future as a digital art director alongside Adrián Somoza, a digital designer with experience in companies such as Google, Samsung, Nike, and Netflix.
What will you learn in this online course?
12 lessons & 10 downloads
You already have a job
5 minutes, 41 seconds
Work as a freelance and in an agency
2 minutes, 49 seconds
The beginning of a project
6 minutes, 55 seconds
Creative direction: the concept
14 minutes, 9 seconds
Art direction: graphic universe
11 minutes, 36 seconds
Art direction: graphic system (Part I)
18 minutes, 39 seconds
What's included in this course?
Begin by exploring Adrián Somoza's influences, what design is, and the professionals that inspire him.
He also reveals some tips for getting commissions in the world of digital design. Then learn all about the workflow, whether you're a freelancer or working with an agency.
Now it's time to create your project. Start by deciding on a concept to develop your landing page from. To do this, think about the interactions associated with your chosen concept to help give your design a unique touch.
Next, shift your attention to the planning and execution of the art direction for your website.
To bring the course to a close, discover the ideal way to prepare your files for delivery and present your designs.
Recommended software & tools for this course
What is this course's project?
By the end of this course, you'll have all the necessary skills to plan and design a landing page based on a preexisting app—one of the most commonly required jobs in the digital design industry—as well as know how to prepare a project to deliver to the client or web developer.
Projects by course students
Who is this online course for?
Graphic designers, both professionals and students, who are looking to enter the digital world but have not yet dared to take the leap.
Requirements and materials
No development or programming knowledge is required to take this course. All you need is some basic design knowledge and access to the design software of your choice.
Reviews
- 3 months ago
Buenisimo gracias!!
- 4 months ago
Un enfoque interesante en el area, si, podría recomendarlo
- 6 months ago
Me a ayudado a desarrollar mejor!
- 8 months ago
buen curso, recomendado
- 9 months ago
Este curso me ayudó mucho para la creación de la idea principal de una landing page. Hice el curso en un día. Más que nada buscaba darle estructura al conocimiento que ya traía. Me encantó ver la capacidad y todo el mundo del expertise del profesor en acción, es un crack en este arte. Aprendí mucho con sus sugerencias.
He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.
Content
- U1
Introduction
- Presentation
- Influences
- U2
How to get a job
- You already have a job
- Work as a freelance and in an agency
- U3
A project from start to finish
- The beginning of a project
- Creative direction: the concept
- Art direction: graphic universe
- Art direction: graphic system (Part I)
- Art direction: graphic system (Part II)
- Art direction: graphic system (Part III)
- U4
The finishing touch
- Delivery of the project
- Show yourself to the world
- FP
Final project
- Digital art direction
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to build and showcase a professional portfolio, manage freelance projects, apply digital design principles, collaborate with developers, and stand out on platforms like Behance and Dribbble.
Yes, this course is designed for those transitioning from print to digital, leveraging your existing skills while teaching new tools and techniques specific to the digital world.
No prior digital design experience is required, but having basic graphic design knowledge will help you get the most out of the course.
You’ll need access to Photoshop and Sketch, plus platforms like Behance, Dribbble, and Pinterest to publish and organize your portfolio and visual inspiration.
The course teaches you how to create job proposals, budget projects, organize tasks, and professionally present your work to attract clients and freelance opportunities.
Yes, you’ll learn how to select, organize, and showcase your projects on Behance and Dribbble to maximize the exposure and impact of your professional portfolio.
The course covers key differences such as interactivity, adapting typography, visual composition, and technical file handling between print and digital environments.