Digital Art Direction

Art direction: graphic system (Part I)

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,825 students

Audio: Spanish

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About the video: Art direction: graphic system (Part I)

Overview

“And now, we will translate everything we define into images.”

In this video lesson Adrián Somoza addresses the topic: Art direction: graphic system (Part I), which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“[Music] Now what we are going to see is typography, colors and elements graphics. And let's start with the design. Then now we have the board and now we are going to open the sketch and we are going to to start from scratch obviously, but I, I have armed the design. I'm going to explain how I put it together. The first that let's do is size of our artboard and let's define the ppi right? if they are in Photoshop they have to put 72 ppi and 1920x1080 is going to be the right size for desktop, if they go to design for the Web, out there something they want to do is have a margin that the brow...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5825 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

Teacher Plus

Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.