Digital Art Direction

Art direction: graphic system (Part I)

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,847 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Art direction: graphic system (Part I)

Overview

“And now, we will translate everything we define into images.”

In this video lesson Adrián Somoza addresses the topic: Art direction: graphic system (Part I), which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“We will now explore typography. colors. and graphic elements. Let's begin with the design aspect. The board is prepared and ready for us to proceed. Now. let's open the sketch. We'll begin from scratch. naturally. but I've already prepared everything. Let's I'll explain how I assembled the design. First. we'll determine the artboard size and set the PPI. For those using Photoshop. ensure it's set to 72 PPI. This is crucial for maintaining the quality and clarity of your For desktop. 1920 x 1080 is ideal. If designing for the web. this size ensures optimal display. Consider if you want a mar...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5847 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

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Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.