Digital Art Direction

Art direction: graphic system (Part II)

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,847 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Art direction: graphic system (Part II)

Overview

“We continue with the previous lesson.”

In this video lesson Adrián Somoza addresses the topic: Art direction: graphic system (Part II), which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“I like gray. as it's everywhere. Let's remove it from here. as it's the color it already was. Now. let's make a change. y I simply added something to it. enhancing its form. A little... noise to add some texture. making it slightly more detailed and interesting approachable. a bit more friendly. Slightly more tangible and approachable. let's use this as a background We send it back and... This will be our CTA. or call to action. We also want to add a bit of noise to this one. Perfect. Within this call-to-action button. we will clearly include descriptive text. And we'll say. 'Download the a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5847 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

Teacher Plus

Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.