Digital Art Direction

Art direction: graphic universe

A course by Adrián Somoza , Art Director and Interactive Designer

95% positive reviews (350)

5,825 students

Audio: Spanish

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About the video: Art direction: graphic universe

Overview

“It is time to immerse ourselves in the visual universe of our project.”

In this video lesson Adrián Somoza addresses the topic: Art direction: graphic universe, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.

Partial transcription of the video

“[Music] Well, now that we have a defined concept, let's move on to put hand in the typography, colors, and all the visual part and a bit of the interaction part. So get to work. Well, art direction for me consists of two steps. One is create the graphic universe and two create the graphic system. Them I will tell how I do each one. What is the graphic universe? The graphic universe is a series of images, as many as possible that a little about what is the graphic opening that our Project. For this, we need to start looking for references from images that have to do with what we are going to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Art Direction

Level: Beginner
95% positive reviews (350)
5825 students
4 units
12 lessons (2h 2m)
2 downloads

Category
Design
Software
Adobe Photoshop, Sketch
Areas
Information Design, Marketing, UX / UI, Web Design

Adrián Somoza

A course by Adrián Somoza

Teacher Plus

Art Director and Interactive Designer

Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.

He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.