Digital Art Direction
Art direction: graphic universe
A course by Adrián Somoza , Art Director and Interactive Designer
About the video: Art direction: graphic universe
Overview
“It is time to immerse ourselves in the visual universe of our project.”
In this video lesson Adrián Somoza addresses the topic: Art direction: graphic universe, which is part of the Domestika online course: Digital Art Direction. Learn to design a visual and interactive landing page.
Partial transcription of the video
“Now that we have a clear concept. let's proceed to explore typography. colors. and the complete visual elements. This will enhance our design. Now. let's dive into the interaction part and get to work on it together. Well. for me. art direction consists of two steps. One is creating the graphic universe. and two. creating the graphic system. I’ll explain how I do each one. What is the graphic universe? It's a series of visual elements that define a style. as many images as possible that can help us Could you provide some details regarding the graphical introduction that will kick off our pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Art Direction
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Category
Design -
Software
Adobe Photoshop, Sketch -
Areas
Information Design, Marketing, UX / UI, Web Design
Adrián Somoza
A course by Adrián Somoza
Adrián Somoza started out working as a freelance digital graphic designer for family and friends. It wasn't long however, before Aerolab came knocking on his door offering him work with startups from Silicon Valley as well as major companies in his home country of Argentina.
He later began working for R/GA, which led him to collaborate with big-name clients including Google, Samsung, Nike, and Netflix, acquiring the responsibility of impacting the lives of many with his designs.
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- 5,891 students
- 12 lessons (2h 2m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Photoshop
SketchCategory
Areas
