Brand Design for the Restaurant Industry
Menu layout
A course by VVORKROOM , Branding and Strategy Studio
About the video: Menu layout
Overview
“In this lesson I want to show you my design process when working with menus. I will talk to you about the importance of the grid, and I will give you tips that I have learned in real projects.”
In this video lesson VVORKROOM addresses the topic: Menu layout, which is part of the Domestika online course: Brand Design for the Restaurant Industry. Learn how to create memorable branding that tells a story and stimulates all five senses.
Partial transcription of the video
“Menus play a crucial role in shaping how customers perceive a restaurant brand. Designing menus means understanding their impact on diner satisfaction. We know firsthand that poorly designed menus—with tiny fonts. inadequate lighting. or confusing layouts—can lead to frustration for patrons trying to Oh! There are too many options and no hierarchy. and you end up asking the waiter to choose for you. In this lesson. we're going to cover everything about menu design. Let's start. In the end. menus. as small as they might be. end up being editorial design. I've always said editorial projects s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design for the Restaurant Industry
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
VVORKROOM
A course by VVORKROOM
VVORKROOM is a studio specialized in branding and brand strategy with a distinctly human touch. It was founded by Vicky González, an art director and brand strategist with more than 12 years of experience working in the industry.
VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.
Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.
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- 10,075 students
- 16 lessons (1h 58m)
- 12 additional resources (7 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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