Brand Design for the Restaurant Industry
A course by VVORKROOMBranding and Strategy Studio
A course by VVORKROOM, Branding and Strategy Studio
Learn how to create memorable branding that tells a story and stimulates all five senses
A logo is the visible face of a complex communication system that defines a brand. In the case of a restaurant, that can include not only the unique flavors it offers in its dishes, but also less obvious details like the music, the decoration, and the uniforms of the staff.
In this course, explore the many brand expressions that can exist within a food or restaurant project alongside Vicky González, founder of the branding and brand strategy studio VVORKROOM. Learn to develop different graphic applications in a way that communicates a coherent concept without being repetitive.
What will you learn in this online course?
16 lessons & 12 downloads
What will we do in this course?
6 minutes, 26 seconds
What do we mean when we say 360?
3 minutes, 34 seconds
The difference between doing beautiful things and doing things well
9 minutes, 14 seconds
Analyzing the possible deliverables
11 minutes, 40 seconds
Brief: valuable answers come from the right questions
5 minutes, 8 seconds
Concept and context
5 minutes, 53 seconds
What's included in this course?
Start the course by getting to know a little about how VVORKROOM came to be. Vicky shows you the different people and places that have influenced her work and professional life.
Discover what a complete identity project is, also known as a 360° experience. Vicky explains the importance of understanding the context, the concept, the target, and the type of food and drinks offered. She teaches you why success can’t be determined by simply being fashionable, trendy, or beautiful.
Learn the possibilities for giving the project personality, from obvious design choices like the menu, uniforms, and decor, to the not-so-obvious ones like the space’s sounds and smells.
See how to create a unique experience by taking care of every detail and learning to answer simple but important questions like: Are there tablecloths in your restaurant? Are the napkins made of cloth or paper? Are orders taken at the counter or do they serve you at the table? Is there Wi-Fi?
Begin to define your project by understanding your client and, above all else, your client's client. Put yourself in the diner's place to contemplate what their needs and expectations are, including possible frustrations.
Having gathered all this information, discover how to design a coherent system for communicating the brand concept.
Finally, Vicky gives you some tips for taking your final project even further and using it to impress potential clients.
What is this course's project?
Develop a complete branding project for a restaurant or bar—from the initial concept to the final applications, including a logo, a mood board of the interior, and a definition of the complete experience.
Projects by course students
Who is this online course for?
Designers, students, and entrepreneurs who want to learn about the design and creation of visual identities for bars and restaurants.
Requirements and materials
You will need some knowledge of graphic design and a computer with design software like Adobe Illustrator, InDesign, or Photoshop installed.
Reviews
- 8 months ago
very interesting course!
- 10 months ago
Me ha encantado. Muy alineado a lo que estoy trabajando actualmente
- 1 year ago
Evet tavsiye ederim çünkü tam aradığım şey
- 1 year ago
Un curso hermoso, sensible y lleno de inspiración. La profe transmite con pasión su amor por el mundo gourmet y el diseño. Excelente contenido.
- 1 year ago
Me gustó muchísimo la manera de llevarte de la mano en el por qué y para qué de cada concepto. No soy marketer ni estoy enfocada precisamente a diseño en restaurantes, pero también estos conceptos son aplicables a cualquier rubro.
VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.
Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.
Content
- U1
Introduction
- Who I am
- Influences
- What will we do in this course?
- U2
What is an identity project?
- What do we mean when we say 360?
- The difference between doing beautiful things and doing things well
- Analyzing the possible deliverables
- U3
Composition of the final project
- Brief: valuable answers come from the right questions
- Concept and context
- Mood board
- U4
Let's do it
- Graphic identity
- Menu layout
- Printed applications
- Uniforms
- Definition of tables and interior management
- U5
Postproduction: Our most important differentiator
- How far can you go?
- Let's make a playlist!
- FP
Final project
- Brand Design for the Restaurant Industry
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
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Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
Yes, this course is aimed at designers with some background who want to deepen their skills in branding, visual identity, and multisensory experiences applied to the food industry.
Basic experience in graphic design and familiarity with tools like Illustrator and InDesign is recommended to get the most out of the content and hands-on activities.
You’ll learn how to create brand identities, design menus and uniforms, apply multisensory strategies, and adapt concepts to cultural and functional contexts in gastronomic projects.
You’ll need a Mac or PC, access to programs like Adobe Illustrator and InDesign, plus basic materials for sketching and mood boards.
Yes, the course includes modules on designing and presenting printed portfolios to professionally showcase your gastronomic branding proposals.
Yes, you’ll learn to develop effective mood boards, select urban and architectural visual references, and apply them to restaurant brand concepts.
The course explains how to choose Pantone, CMYK, and RGB colors, as well as criteria for selecting fonts that reinforce the restaurant’s visual identity.