Best Seller

Brand Design for the Restaurant Industry

A course by VVORKROOM
Branding and Strategy Studio. Barcelona, Spain.
On Domestika since 05/08/2020
, Branding and Strategy Studio

Learn how to create memorable branding that tells a story and stimulates all five senses

  • Best Seller Spanish with subtitles in English
  • 100% Positive reviews (83)
  • 2882 students
Brand Design for the Restaurant Industry

Learn how to create memorable branding that tells a story and stimulates all five senses


Spanish with subtitles in English
  • 100% Positive reviews (83)
  • 2882 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 Lessons (1h 58m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

A logo is the visible face of a complex communication system that defines a brand. In the case of a restaurant, that can include not only the unique flavors it offers in its dishes, but also less obvious details like the music, the decoration, and the uniforms of the staff.

In this course, explore the many brand expressions that can exist within a food or restaurant project alongside Vicky González, founder of the branding and brand strategy studio VVORKROOM. Learn to develop different graphic applications in a way that communicates a coherent concept without being repetitive.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What is an identity project?
  • U3
    U3. Composition of the final project
  • U4
    U4. Let's do it
  • U5
    U5. Postproduction: Our most important differentiator
  • FP
    FP Final Project
View details

Start the course by getting to know a little about how VVORKROOM came to be. Vicky shows you the different people and places that have influenced her work and professional life.

Discover what a complete identity project is, also known as a 360° experience. Vicky explains the importance of understanding the context, the concept, the target, and the type of food and drinks offered. She teaches you why success can’t be determined by simply being fashionable, trendy, or beautiful.

Learn the possibilities for giving the project personality, from obvious design choices like the menu, uniforms, and decor, to the not-so-obvious ones like the space’s sounds and smells.

See how to create a unique experience by taking care of every detail and learning to answer simple but important questions like: Are there tablecloths in your restaurant? Are the napkins made of cloth or paper? Are orders taken at the counter or do they serve you at the table? Is there Wi-Fi?

Begin to define your project by understanding your client and, above all else, your client's client. Put yourself in the diner's place to contemplate what their needs and expectations are, including possible frustrations.

Having gathered all this information, discover how to design a coherent system for communicating the brand concept.

Finally, Vicky gives you some tips for taking your final project even further and using it to impress potential clients.

What is this course's project?

Develop a complete branding project for a restaurant or bar—from the initial concept to the final applications, including a logo, a mood board of the interior, and a definition of the complete experience.

Projects by course students

Who is it for?

Designers, students, and entrepreneurs who want to learn about the design and creation of visual identities for bars and restaurants.

What you need

You will need some knowledge of graphic design and a computer with design software like Adobe Illustrator, InDesign, or Photoshop installed.


Reviews

2882 Students
83 Reviews
100% Positive ratings

VVORKROOM

A course by VVORKROOM

TeacherPro
Branding and Strategy Studio

VVORKROOM is a studio specialized in branding and brand strategy with a distinctly human touch. It was founded by Vicky González, an art director and brand strategist with more than 12 years of experience working in the industry.

VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.

Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.


Contents

  • U1

    Introduction

    • Who I am
    • Influences
    • What will we do in this course?
  • U2

    What is an identity project?

    • What do we mean when we say 360?
    • The difference between doing beautiful things and doing things well
    • Analyzing the possible deliverables
  • U3

    Composition of the final project

    • Brief: valuable answers come from the right questions
    • Concept and context
    • Mood board
  • U4

    Let's do it

    • Graphic identity
    • Menu layout
    • Printed applications
    • Uniforms
    • Definition of tables and interior management
  • U5

    Postproduction: Our most important differentiator

    • How far can you go?
    • Let's make a playlist!
  • FP

    Final Project

    • Brand Design for the Restaurant Industry

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Brand Design for the Restaurant Industry. A Design course by VVORKROOM Best Seller

Brand Design for the Restaurant Industry

A course by VVORKROOM
Branding and Strategy Studio. Barcelona, Spain.
On Domestika since 05/08/2020
  • 100% Positive reviews (83)
  • 2882 students