Brand Design for the Restaurant Industry
Mood board
A course by VVORKROOM , Branding and Strategy Studio
About the video: Mood board
Overview
“A mood board, or inspiration board, is a set of reference images that will serve as a guide to visually express the graphic concept with which you are going to work. In this lesson, I will explain how to put it together. ”
In this video lesson VVORKROOM addresses the topic: Mood board, which is part of the Domestika online course: Brand Design for the Restaurant Industry. Learn how to create memorable branding that tells a story and stimulates all five senses.
Partial transcription of the video
“Before starting a project with so many deliverables. it's best to create a mood board of references. On one hand. it will help you maintain a consistent design line throughout the project. but it will also help you communicate with the client through images. ensuring you're speaking the same language. In this lesson. we'll see how to create a reference mood board. Let's take a look. One thing I've learned throughout my career is that words aren't enough. as they often mean different even in the same language. Believe me. a Mexican living in Spain is telling you this. Take the word elegant. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design for the Restaurant Industry
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
VVORKROOM
A course by VVORKROOM
VVORKROOM is a studio specialized in branding and brand strategy with a distinctly human touch. It was founded by Vicky González, an art director and brand strategist with more than 12 years of experience working in the industry.
VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.
Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.
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- 16 lessons (1h 58m)
- 12 additional resources (7 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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