Brand Design for the Restaurant Industry

Overview

“Understanding the context and concept of the place is extremely important to ensure the success of the project. In this lesson I will explain exactly what I mean by this and help you define it for your final project.”

In this video lesson VVORKROOM addresses the topic: Concept and context, which is part of the Domestika online course: Brand Design for the Restaurant Industry. Learn how to create memorable branding that tells a story and stimulates all five senses.

Partial transcription of the video

“1itc 00:00:02.520 --> 00:00:07.480 Concept and context The reinterpretation of design or inspiration from other people's designs It's a common thing, but you have to be careful as you must consider the context of your project. I told you before the example of a designer which is inspired by a project located in a luxurious area of Stockholm, interprets it in an office area of Mexico City and, obviously, the project fails. Here we will see what I mean when I talk about concept and context. Let's see. The concept of a project it is what corresponds particularly to your project. They are thing...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design for the Restaurant Industry

• Level: Beginner
• 100% positive reviews (312)
• 9917 students
• 5 units
• 16 lessons (1h 58m)
• 7 downloads

• Category

  Design

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging