Brand Design for the Restaurant Industry
Concept and context
A course by VVORKROOM , Branding and Strategy Studio
About the video: Concept and context
Overview
“Understanding the context and concept of the place is extremely important to ensure the success of the project. In this lesson I will explain exactly what I mean by this and help you define it for your final project.”
In this video lesson VVORKROOM addresses the topic: Concept and context, which is part of the Domestika online course: Brand Design for the Restaurant Industry. Learn how to create memorable branding that tells a story and stimulates all five senses.
Partial transcription of the video
“Reinterpreting design or drawing inspiration from other designers' works is common. But you must be very cautious since you need to take into account your project’s specific context. For example. i previously discussed a scenario where a designer was influenced by a project situated in a high-end part of Stockholm and attempted to reinterpret it for an office space in bustling Mexico City. Naturally. the project fails. In this lesson. we'll delve into the meanings of concept and context. Let's examine these ideas further together. The concept of a project is what specifically pertains to yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design for the Restaurant Industry
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
VVORKROOM
A course by VVORKROOM
VVORKROOM is a studio specialized in branding and brand strategy with a distinctly human touch. It was founded by Vicky González, an art director and brand strategist with more than 12 years of experience working in the industry.
VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.
Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.
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- 16 lessons (1h 58m)
- 12 additional resources (7 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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