Brand Design for the Restaurant Industry
The difference between doing beautiful things and doing things well
A course by VVORKROOM , Branding and Strategy Studio
About the video: The difference between doing beautiful things and doing things well
Overview
“As designers we will always take care of aesthetics, since it is in our DNA, but in food projects it is very important to put design trends aside and take into account the context and concept when designing.”
In this video lesson VVORKROOM addresses the topic: The difference between doing beautiful things and doing things well, which is part of the Domestika online course: Brand Design for the Restaurant Industry. Learn how to create memorable branding that tells a story and stimulates all five senses.
Partial transcription of the video
“I have been fortunate enough to live in various parts of the globe. including Spain. mexico. france. and Sweden. It's truly amazing how you can get a feel for where you are just by looking at the interior graphic design of buildings or spaces; it even helps pinpoint specific neighborhoods. With the internet today. we all have access to numerous references from around the world. which is incredibly enriching and broadens our but at the same time. it can be counterproductive because often. we want to follow trends that don't the place we'll work in. So. it's important to distinguish between d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design for the Restaurant Industry
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
VVORKROOM
A course by VVORKROOM
VVORKROOM is a studio specialized in branding and brand strategy with a distinctly human touch. It was founded by Vicky González, an art director and brand strategist with more than 12 years of experience working in the industry.
VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.
Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.
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- 16 lessons (1h 58m)
- 12 additional resources (7 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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