Brand Design for the Restaurant Industry
What do we mean when we say 360?
A course by VVORKROOM , Branding and Strategy Studio
About the video: What do we mean when we say 360?
Overview
“When we think of "identity", many people imagine a logo, and that is just the tip of the iceberg of everything that can be developed for a restaurant. In this lesson we will talk about what it really means when we say 360 .”
In this video lesson VVORKROOM addresses the topic: What do we mean when we say 360?, which is part of the Domestika online course: Brand Design for the Restaurant Industry. Learn how to create memorable branding that tells a story and stimulates all five senses.
Partial transcription of the video
“What do we mean when we say 360? When thinking about identity projects, many times we imagine a logo, but it's the tip of the iceberg of what is in a restaurant project. Now we see what we mean when we talk about 360 projects. Let's see. What do we mean when we say 360? Basically everything. When talking about branding or identity, we are not referring to logos and much less in restaurants. The logo is important, but to define identity there are many details to take care of and not all are graphics, but are decisions that you make. One way to explain is with questions, but they are differen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design for the Restaurant Industry
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
VVORKROOM
A course by VVORKROOM
VVORKROOM is a studio specialized in branding and brand strategy with a distinctly human touch. It was founded by Vicky González, an art director and brand strategist with more than 12 years of experience working in the industry.
VVORKROOM's values are simple: real connection with its clients, personalized attention, timely delivery, and design that is aligned with a strategic vision.
Located in Barcelona and Mexico City, the VVORKROOM team collaborates with a network of specialists to help meet the needs of each individual project.
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