Introduction to Logo Design: From Brief to Final Presentation
Mental map
A course by Guilherme Vissotto , Graphic Designer
About the video: Mental map
Overview
“Now, you will get to know the planning and organization structure of the keywords and main points of the briefing that will serve as a guide for the visual and aesthetic part. ”
In this video lesson Guilherme Vissotto addresses the topic: Mental map, which is part of the Domestika online course: Introduction to Logo Design: From Brief to Final Presentation. Express the identity of a brand by learning to create personalized logos from start to finish.
Partial transcription of the video
“Mental map Creating a mind map is a very good step for those who have a crazy head like mine. In this process, we will gather and organize all the information from the briefing. Thus, we can dismember and branch out the insights and ideas that will help us in the construction of the project. You always have to feel comfortable with this process. Don't get hung up on the layout or format of what I'm going to teach you now. I like to keep everything organized visually, but you can take a notepad or a sheet and write dozens of different phrases and words. The important thing is that you know h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Logo Design: From Brief to Final Presentation
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Guilherme Vissotto
A course by Guilherme Vissotto
Guilherme Vissotto is a graphic designer with more than seven years' experience in the sector. He worked for big advertising and graphics agencies before becoming a freelance professional specialized in visual identities.
His work has been seen in over 14 countries through a diverse range of companies, from cafés and clothing brands to investment banks and even pet shops.
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- 13 lessons (56m)
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- Level: Beginner
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