Best seller

Introduction to Logo Design: From Brief to Final Presentation

Elements and typographies

A course by Guilherme Vissotto , Graphic Designer

Best seller

98% positive reviews (513)

11,197 students

Audio: Portuguese, English, French, Italian

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About the video: Elements and typographies

Overview

“Now you will see how the elements and typography that make up a project make all the difference to the visual communication of a brand.”

In this video lesson Guilherme Vissotto addresses the topic: Elements and typographies, which is part of the Domestika online course: Introduction to Logo Design: From Brief to Final Presentation. Express the identity of a brand by learning to create personalized logos from start to finish.

Partial transcription of the video

“In this class. we will analyze two different projects. One with a symbol and the other without. This way. we can better understand when to choose and how to apply. A strong logo possesses visual characteristics that foster recognition. It's the subtle details that the attention of both the client and the target audience. These characteristics can be found in fonts or symbols. always aligned with the briefing and project's functionality. There is no definitive guideline stating when a logo should consist solely of text or combine it with an icon. Nonetheless. certain considerations might inf...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Logo Design: From Brief to Final Presentation

Level: Beginner
98% positive reviews (513)
11197 students
4 units
13 lessons (56m)
11 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Guilherme Vissotto

A course by Guilherme Vissotto

Teacher Plus

Graphic Designer

Guilherme Vissotto is a graphic designer with more than seven years' experience in the sector. He worked for big advertising and graphics agencies before becoming a freelance professional specialized in visual identities.

His work has been seen in over 14 countries through a diverse range of companies, from cafés and clothing brands to investment banks and even pet shops.