Introduction to Logo Design: From Brief to Final Presentation

Overview

“In this class, I will show you the main concepts of function and aesthetics that are present in the construction of a logo. ”

In this video lesson Guilherme Vissotto addresses the topic: Function and aesthetics, which is part of the Domestika online course: Introduction to Logo Design: From Brief to Final Presentation. Express the identity of a brand by learning to create personalized logos from start to finish.

Partial transcription of the video

“Function and aesthetics Most of the time, before you smell it, taste or touch a product, you saw a company logo. We recognize from afar the red of Coca Cola, Nubank's purple, McDonald's golden arches or the Starbucks mermaid. This is part of a combined study between the logo and visual identity. This is what makes the brand stand out. and, most importantly, makes it memorable and recognizable. The market is full of brands with similar purposes. The quest for customer acquisition and loyalty is increasingly fierce, so companies need to position themselves with a good branding study. Think th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Logo Design: From Brief to Final Presentation

• Level: Beginner
• 98% positive reviews (508)
• 11107 students
• 4 units
• 13 lessons (56m)
• 11 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Digital Design, Logo Design, Stationery Design