Best seller

Introduction to Logo Design: From Brief to Final Presentation

Function and aesthetics

A course by Guilherme Vissotto , Graphic Designer

Best seller

98% positive reviews (513)

11,197 students

Audio: Portuguese, English, French, Italian

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About the video: Function and aesthetics

Overview

“In this class, I will show you the main concepts of function and aesthetics that are present in the construction of a logo. ”

In this video lesson Guilherme Vissotto addresses the topic: Function and aesthetics, which is part of the Domestika online course: Introduction to Logo Design: From Brief to Final Presentation. Express the identity of a brand by learning to create personalized logos from start to finish.

Partial transcription of the video

“Most of the time. before you smell. taste. or touch a product. you see a company's logo. We recognize Coca-Cola’s red color. nubank’s distinctive face. mcDonald's golden arches. and Starbucks' iconic mermaid from afar. This visual recognition is part of a combined study on brand identification. Between logo and visual identity. there's an essential element that highlights the brand's uniqueness and makes it stand out in today’s competitive market. With numerous brands having similar goals. acquiring customers and building loyalty has become more challenging than ever before. Hence. companie...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Logo Design: From Brief to Final Presentation

Level: Beginner
98% positive reviews (513)
11197 students
4 units
13 lessons (56m)
11 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Guilherme Vissotto

A course by Guilherme Vissotto

Teacher Plus

Graphic Designer

Guilherme Vissotto is a graphic designer with more than seven years' experience in the sector. He worked for big advertising and graphics agencies before becoming a freelance professional specialized in visual identities.

His work has been seen in over 14 countries through a diverse range of companies, from cafés and clothing brands to investment banks and even pet shops.