Introduction to Logo Design: From Brief to Final Presentation

Overview

“This is a crucial part of the project. In this class, I will deal with the contact with the client and the receipt of institutional and aesthetic information about the company or project.”

In this video lesson Guilherme Vissotto addresses the topic: Briefing, which is part of the Domestika online course: Introduction to Logo Design: From Brief to Final Presentation. Express the identity of a brand by learning to create personalized logos from start to finish.

Partial transcription of the video

“The briefing forms the essence of the project. It's like the soul—unseen yet integral. It embodies our concepts. values. and ideologies. shaping the project's direction. I must emphasize that a well-organized and professional briefing is crucial in steering a project towards successful approval. Constant changes result from poor communication. A designer must take a stance to lead and always check all details in this pre-creation stage. Always strive to fully understand your client. What is the project's goal and who is the audience? What products and services does the company offer? Instit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Logo Design: From Brief to Final Presentation

• Level: Beginner
• 98% positive reviews (513)
• 11197 students
• 4 units
• 13 lessons (56m)
• 11 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Digital Design, Logo Design, Stationery Design