Introduction to Logo Design: From Brief to Final Presentation

Overview

“This is a crucial part of the project. In this class, I will deal with the contact with the client and the receipt of institutional and aesthetic information about the company or project.”

In this video lesson Guilherme Vissotto addresses the topic: Briefing, which is part of the Domestika online course: Introduction to Logo Design: From Brief to Final Presentation. Express the identity of a brand by learning to create personalized logos from start to finish.

Partial transcription of the video

“briefing The briefing is the main part of the project. We can call it soul, because we don't see it, but it's part of who we are, of our concepts, values and ideologies. I need to reinforce as a well-structured and professional briefing completely directs a project to approval. Constant changes are the result of a lack of communication. It is up to a designer to have the attitude to command and always check all the details of that pre-creation. Always try to understand everything about your customer. What is the project's target and who should it reach, what are the products and services pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Logo Design: From Brief to Final Presentation

• Level: Beginner
• 98% positive reviews (508)
• 11109 students
• 4 units
• 13 lessons (56m)
• 11 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Digital Design, Logo Design, Stationery Design