Introduction to Logo Design: From Brief to Final Presentation
A course by Guilherme VissottoGraphic Designer
A course by Guilherme Vissotto, Graphic Designer
Express the identity of a brand by learning to create personalized logos from start to finish
Conveying the identity of a brand using logos full of personality is one of graphic designer Guilherme Vissotto's fortes. In this online course, he walks you through all the steps so that you can create a striking and powerful logo of your own for a brand or company.
Throughout the course, learn to strategically develop your design starting from the client brief and analysis, moving on to some conceptualization tools and your first sketches, and finishing up with your final piece ready to present to the client.
What will you learn in this online course?
13 lessons & 21 downloads
Function and aesthetics
6 minutes, 45 seconds
Elements and typographies
5 minutes, 45 seconds
Use of color
5 minutes, 46 seconds
Briefing
4 minutes, 5 seconds
Mental map
3 minutes, 50 seconds
Mood board and surveys
3 minutes, 1 second
What's included in this course?
Begin by getting to know designer Guilherme Vissotto's background and how he got started in brand creation. He also shares his main artistic influences in the design field.
Then learn all about the main concepts and the visual importance of a good logo. Discover how elements such as color and typeface can make all the difference when it comes to effective communication.
Now it's time to immerse yourself in your own project. Starting with the client brief and analysis, create a mental map with strategies and key words before organizing your visual references into a mood board.
Next, Guilherme shows you how to get your idea down on paper, brainstorming and putting together drafts to be finished off digitally for professional results. See how to vectorize you symbol in Illustrator as well as specific settings to improve your workflow.
To bring the course to an end, create your client presentation ensuring efficiency and maximum impact, and discover how to finalize and organize your files.
Recommended software & tools for this course
What is this course's project?
Create a logo for a company or your own brand using all the skills learned in the course.
Projects by course students
Who is this online course for?
Any designers, whether just starting out or well-established, who want to hone their logo-designing skills.
Requirements and materials
You need a basic working knowledge of both Adobe Photoshop and Illustrator to take this course.
In terms of materials, all you need is paper, a pencil, an eraser, and a computer installed with both software.
Reviews
- 6 months ago
Curso muito bom
- 7 months ago
El curso excelente, pude aclarar muchas dudas
- 7 months ago
Excellent course
- 9 months ago
Direto, claro e muito útil! Adorei e recomendo.
- 9 months ago
O Vissoto é direto ao ponto e entrega muitas informações importantes. Gosto da mamenira clara e objetiva como ele conduz o curso. Faz parecer que a criação de uma identidade visual é fácil.
His work has been seen in over 14 countries through a diverse range of companies, from cafés and clothing brands to investment banks and even pet shops.
Content
- U1
Introduction
- About Me
- Influences
- U2
Principles and fundamentals
- Function and aesthetics
- Elements and typographies
- Use of color
- U3
Strategic workflow
- Briefing
- Mental map
- Mood board and surveys
- Drafts
- Setup and construction
- Colors and fonts
- U4
Grand finale
- Introducing your logo
- final file
- FP
Final project
- Introduction to Logo Design: From Brief to Final Presentation
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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FAQs
Yes, the course covers every step to create a complete visual identity, from the initial brief to delivering the final files to the client.
Basic knowledge of Illustrator is recommended, as the course uses it for vectorizing, creating grids, and assembling logos.
This is an intermediate-level course, perfect for those with basic graphic design knowledge who want to deepen their skills in visual identity and creative processes.
You’ll learn how to vectorize logos, build geometric grids, organize elements, and prepare professional files for various uses and formats.
Yes, the course teaches how to structure visual presentations, explain your conceptual and technical choices, and tailor communication for each client.
You’ll see how to organize and export files in multiple formats, create clear folders, and ensure clients receive everything ready for digital and print use.
A mood board is a visual collage of colors, images, and styles that guides the creation of the visual identity and helps align expectations with the client.