Introduction to Logo Design: From Brief to Final Presentation

Introduction to Logo Design: From Brief to Final Presentation

“Thank you so much for following me on this journey! I hope you learned a lot and that the content presented here will help you create your projects. I take this opportunity to review the main steps of the logo creation process: • Understand the project brief. • Create a mind map according to the project proposal (optional). • Search for references and gather them on a mood board. • Put these ideas down on paper, creating draft logos. Don't limit yourself, the more drafts the better! • Start your digital construction in Adobe Illustrator, once the logo draft is defined. • Experiment with different colors and fonts and assess whether the message is being conveyed in the most efficient way. • Create a presentation to show your project to the client. Here is my presentation as a reference and inspiration for building yours:

Remember: there is no right or wrong. These are just tips I share because they work for some people. But you can have another workflow that is more comfortable for you. The most important thing is to maintain organization and structure. So make mistakes, experiment, test different things, take a risk! Mistakes are part of our professional growth and maturation. See you in the course forum! I will be available, whenever possible, to follow the development of your project and answer any questions that may arise. Thanks and until next time!”

Partial transcription of the video

“Final project I really hope that this course has added a lot of knowledge for you, your workflow and that helps you in the next projects. In the course, I was able to tell you a little about my journey and my professional and artistic influences that always accompany me. We start with the basics, understanding about the characteristics and functionality of a logo. Then we analyze the Assemblee project to understand my process of creation and conceptualization. We start with the briefing, separating the main points and characteristics who would accompany us in the process. With this line of ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Logo Design: From Brief to Final Presentation

• Level: Beginner
• 98% positive reviews (506)
• 11088 students
• 4 units
• 13 lessons (56m)
• 11 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Digital Design, Logo Design, Stationery Design