Introduction to Logo Design: From Brief to Final Presentation

Introduction to Logo Design: From Brief to Final Presentation

“Thank you so much for following me on this journey! I hope you learned a lot and that the content presented here will help you create your projects. I take this opportunity to review the main steps of the logo creation process: • Understand the project brief. • Create a mind map according to the project proposal (optional). • Search for references and gather them on a mood board. • Put these ideas down on paper, creating draft logos. Don't limit yourself, the more drafts the better! • Start your digital construction in Adobe Illustrator, once the logo draft is defined. • Experiment with different colors and fonts and assess whether the message is being conveyed in the most efficient way. • Create a presentation to show your project to the client. Here is my presentation as a reference and inspiration for building yours:

Remember: there is no right or wrong. These are just tips I share because they work for some people. But you can have another workflow that is more comfortable for you. The most important thing is to maintain organization and structure. So make mistakes, experiment, test different things, take a risk! Mistakes are part of our professional growth and maturation. See you in the course forum! I will be available, whenever possible, to follow the development of your project and answer any questions that may arise. Thanks and until next time!”

Partial transcription of the video

“Hello again. I hope this course has enhanced your knowledge and helps in your workflow and future In the course. i also shared my journey. professional. and artistic influences with you. that always accompany me in my daily life. We started with the basics. understanding the characteristics and functions of a logo. Then. we analyzed the Assembly project to understand more about the creation and conception process. We began with the briefing. Emphasizing the crucial elements and traits that steered our actions during every stage of development. then proceeded to create a mood board and mind ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Logo Design: From Brief to Final Presentation

• Level: Beginner
• 98% positive reviews (518)
• 11377 students
• 4 units
• 13 lessons (56m)
• 11 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Digital Design, Logo Design, Stationery Design