Copywriting: Define the Tone of Your Personal Brand
Cheer up! One last effort that will be very worthwhile, let's ...
A course by Carla Gonzalez , Copywriter
About the video: Cheer up! One last effort that will be very worthwhile, let's ...
Overview
“In this lesson I am going to talk about the text of about, a very important copy that most of us need to make known and that we have to leave in a very, very good place. Through good and not so good examples, I'm going to show you some guidelines so that yours will shine more than the rest.”
In this video lesson Carla Gonzalez addresses the topic: Cheer up! One last effort that will be very worthwhile, let's ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Cheer up! One last effort that will be very worthwhile, let's ... Hello, in this lesson I will show you several examples of "abouts". Some good, some bad and some neither fu nor fa. To inspire you to write your "about". Let's see it. To finish this course I am going to ask you for one last exercise and it is that you write your text of "about". It is usually a text that many people do not know how to start nor how to face. Even many friends ask me to write it for them. I think it's a thing you have to do yourself because you know what you want to communicate, Who is it targeting and how doe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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