Copywriting: Define the Tone of Your Personal Brand

Copywriting: define the tone of your personal brand

“I just moved and I want to give my house more personality. Especially to my dining room. It is a house where my friends and family are always welcome and conversations go on and on and on. Is it because there are always cold beers in the fridge? The kitchen meets the dining room through an American bar so that a "can you bring me another?" don't break up the talk. I hate banal, empty conversations, they bore me and I feel like I'm wasting my time. But when they are interesting… oh, when they are interesting! Reflect and come up with new thoughts that you have never reached before. And that is only achieved when the people you are with are very lively. So I have chosen to make a poster that invites that. The tone is light-hearted and fun as I like the talks to be. For my personal style, I often twist familiar phrases to get a deeper new meaning (not just puns). I like to use typical expressions from other fields to break with expectations. These are some of the proposals that I have achieved after a few hours thinking about my homemade briefing:

• Simmering conversations

• Here we talk freely

• One does not speak with a mouth full of clichés

• Let's share stories so as not to make movies

• Talk to me for 5 more minutes I'm very comfortable

• Tonight, let's turn into words

The process to get to these 6 sentences is not easy at all, for this I have had to write many more. Reflect. Sometimes, when I am blocked, I write in a disorderly way what I want to communicate, letting myself be carried away. Or I ask myself deeper questions like, what makes me feel? In what moments do I feel the same? ... And I develop the answer. Afterwards, I read it all: a journey from the most shameful and typical phrases to little jewels that surprise me. Did I write this? Of all the options, I have decided to stick with "You don't talk with your mouth full of clichés" because with it, I perfectly achieve my goal. When text works, your brain just clicks. It is also perfect for gathering food and conversation, like my kitchen-dining room. Why haven't I selected the other options?

• "Conversations over low heat": Very naive. I see it very typical.

• “Here we talk freely”: It refers more to feeling comfortable speaking than to having interesting conversations. Also, I have friends who talk a lot and I don't want to give them carte blanche.

• "Let's share stories so we don't make movies": This one has a more intimate background. Talk more about relationships than conversations. I think it has a melancholic air that I don't want to have there all day long.

• "Talk to me 5 more minutes, I'm very comfortable": More for the bedroom? What if I change it to "Love me 5 more minutes, I'm very comfortable"? Bought! I already have a poster for the bedroom! Sometimes these things happen. That during the creative process, little gifts appear. Tip: save everything.

• "Tonight, let's become words": Meh. It doesn't tell me anything. It doesn't suit my personality or what I want to convey.

And so the phrase was left on a wonderful poster designed by my beloved Lorena G. Both she and her work are the best. Now it is your turn, I invite you to upload your final project and tell me what have been the reasons that have led you to it. As I have done. See you on the forum!”

Partial transcription of the video

“And before saying "see you soon" ... Well now what we will do it is a summary of everything learned in this course. To begin, I explained who I am and my influences. Then we saw the importance of tone and when the brand applies it well or not so well. We once saw the importance of tone, we have started to create it. First investigating the brand, and then teaching certain techniques that I follow to define that tone. Once we have this clear, we got down to work and created our posters. I asked you some questions to define where will the poster go and I showed you how I did it. In the end, a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Define the Tone of Your Personal Brand

• Level: Beginner
• 94% positive reviews (1291)
• 25743 students
• 4 units
• 10 lessons (1h 2m)
• 14 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Communication, Copywriting, Narrative, Storytelling, Writing