Copywriting: Define the Tone of Your Personal Brand
And to create the tone what I do is ...
A course by Carla Gonzalez , Copywriter
About the video: And to create the tone what I do is ...
Overview
“The only great trick of the editor is to spend many hours typing to find the perfect text and that fits in what you are looking for. However, over the years, I created my own trick. And I tell you in this video.”
In this video lesson Carla Gonzalez addresses the topic: And to create the tone what I do is ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“And to create the tone what I do is ... Now that we know the brand, we will see how to give it a voice. I explain the process that I follow for it. Okay, and now ... How do we give it voice? I will tell you the process that I follow from creation to do it. It is my own process, it is serving me And it's the one I learned during my writing years. It consists of looking for a verbal universe, define the tone, see what resources I can use to beautify it, build sentences and define where I say it. The verbal universe is words with which a brand is more comfortable, is more related. If we talk, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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- Level: Beginner
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