Copywriting: Define the Tone of Your Personal Brand
To write well there are some tricks like, for example ...
A course by Carla Gonzalez , Copywriter
About the video: To write well there are some tricks like, for example ...
Overview
“In this lesson I have collected some tips from the book "100 ways to improve your writing" by Gary Provost and others of mine such as, for example, how to work with the length of sentences or avoid publicity odious words.”
In this video lesson Carla Gonzalez addresses the topic: To write well there are some tricks like, for example ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“To write well there are some tricks such as, for example ... Hello, in this lesson, I will teach you some tricks to improve your writing. Some I took from "A 100 ways to improve your writing ", a book by Gary Provost, and others that are mine. I hope they serve you. Now I will tell you editor tricks. Some taken from "A 100 ways to improve your writting", Gary Provost, and a few others that are mine. The first thing Gary says is keep dictionaries handy. I always have the RAE and the "Dictionary of ideas and the like". Luckily, on the internet now you have everything within reach of a click. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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- Level: Beginner
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