Copywriting: Define the Tone of Your Personal Brand
I like the result because ...
A course by Carla Gonzalez , Copywriter
About the video: I like the result because ...
Overview
“And, finally, we have a poster! Now I am going to tell you why I have stayed with this copy and design. And as both parties converge to share the same essence.”
In this video lesson Carla Gonzalez addresses the topic: I like the result because ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“I like the result because ... Hello again, in this lesson I will show you my poster and I'll tell you why I like it. I like it first at the "copy" level because you don't speak with your mouth full of cliches, for being designed for the dining room, with a phrase that has been used a lot which is "you don't speak with a full mouth", which we know. I like it because I got a pun a little different, with a "twist" and I use the metaphor, which as I told you, I feel comfortable with it. I also like it because it really explains what you wanted to convey, tell me about interesting things. Do not...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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- Level: Beginner
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