Copywriting: Define the Tone of Your Personal Brand
Everything inspires me like, for example ...
A course by Carla Gonzalez , Copywriter
About the video: Everything inspires me like, for example ...
Overview
“”
In this video lesson Carla Gonzalez addresses the topic: Everything inspires me like, for example ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Everything inspires me, for example ... Hello again, I will tell you a bit about the influences that helped me find the tone for many brands and mine. I mean that the influences I have are all. Everything inspires me. I found a phrase on Pinterest that is: "I'm a writer, anything I say would be used in a story." I use it because not only am I inspired by people's stories, but also in how they speak or tell their stories. Once in a meeting, A little while ago, I had a French client. We were in a meeting and she said something like: "I need a vacation like seawater." It is bad said, it is "li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
-
Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
- 94% positive reviews (1.3K)
- 25,743 students
- 10 lessons (1h 2m)
- 37 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
