Copywriting: Define the Tone of Your Personal Brand
Hello! My name is Carla and ...
A course by Carla Gonzalez , Copywriter
About the video: Hello! My name is Carla and ...
Overview
“Hello! In this video I introduce myself, I tell you how I decided to become an editor and I show you some of my favorite clients and works.”
In this video lesson Carla Gonzalez addresses the topic: Hello! My name is Carla and ..., which is part of the Domestika online course: Copywriting: Define the Tone of Your Personal Brand. Learn to build a solid and coherent brand personality.
Partial transcription of the video
“Hello! My name is Carla and ... Hello, I am Carla González, welcome to the course. I am very happy that you are here. I want to introduce myself so that you know me more and you know my career. I studied advertising. So, I started to work in practices at the Barcelona Virtual agency in the accounts department. But I saw that what I liked it was creativity, more fun. I wanted to move to the creative department. What's going on in that department? It usually works in pairs. On the one hand "copy" and on the other art. How does it work? They have the ideas together and then art, painting, deal...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Define the Tone of Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Narrative, Storytelling, Writing
Carla Gonzalez
A course by Carla Gonzalez
Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.
She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.
Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.
She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.
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- 10 lessons (1h 2m)
- 37 additional resources (14 files)
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- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
