Best seller

Copywriting: Define the Tone of Your Personal Brand

A course by Carla Gonzalez
Copywriter. Barcelona, Spain.
Joined July 2016
, Copywriter

Learn to build a solid and coherent brand personality

  • Best seller Spanish with subtitles in English
  • 94% positive reviews (1.2K)
  • 22308 students

Learn to build a solid and coherent brand personality

Spanish with subtitles in English
  • 94% positive reviews (1.2K)
  • 22308 students
  • 10 lessons (1h 2m)
  • 37 additional resources (14 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Carla González, advertising writer specializing in Branded Content who has worked for brands such as IKEA, BMW, Vueling, Banco Sabadell or Casio, will teach you how to find the tone of your personal brand.

Through real examples, you will analyze the personality of renowned brands and discover how important is the way in which they communicate, not only to reach the public, but also to build a solid and coherent branding. All these teachings will help you to give voice to your personal brand and limit your verbal universe.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Hello!
  • U2
    U2. Analyze before writing
  • U3
    U3. To the paper!
  • U4
    U4. Bonus track
  • FP
    FP Final project
View details

You will begin knowing better the trajectory and the influences of Carla González.

Then you will perform an analysis exercise before getting to write learning to discover what is the tone of a brand and how to create it from scratch.

Next, Carla will talk about the briefing that will serve as the final project of the course, a series of advertising posters that compile phrases or slogans that go with you and reflect your personality.

In addition, during this process, you will see some tricks to learn to write coherently and make your texts shine, you will discover how to play with the length of sentences, the repetition of words, etc.

Finally, as a bonustrack, Carla will challenge you to write your own about or biography that best describes you, a text that usually costs to write to any copy.

What is this course's project?

You will create your own series of advertising posters of your personal brand and you will write a dreaded "about" that summarizes who you are and your biography. "Nobody better than oneself to know you and know what you want to convey, both through what you say and how you say it" , says Carla.

Projects by course students

Who is this online course for?

To those people who need some tricks to lose the fear of words.

Requirements and materials

Computer and a lot of digital ink.


22308 Students
1207 Reviews
94% Positive ratings
  • More reviews

Carla Gonzalez

A course by Carla Gonzalez

Teacher Plus

Carla González is a creative writer with hunger for knowledge, adventures and, above all, pizza.

He is currently working at BTOB, where he plans Branded Content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel or Mixta. Previously, he worked for 5 years at Herraiz Soto & Co, an agency where he learned to use love as a fundamental creation tool, and put it into practice thanks to clients like Moritz, IKEA, BMW and Casio. He has also learned a lot in Kings of Mambo, MINNIM and Virtual Barcelona.

He studied Advertising at ICOMI, Creativity at Complot, Script at Humor and Entertainment Programs at Pompeu Fabra University and, also, Television Production at the New York Film Academy.

At the same time, she participates in other projects, such as the writing of articles for digital magazines, the creation of creative concepts for different agencies and design studios, the participation and collaboration in cinematographic productions or as a writing teacher at the Escuela de Creativos Complot.


  • U1


    • Hello! My name is Carla and ...
    • Everything inspires me like, for example ...
  • U2

    Analyze before writing

    • The tone of a brand serves to ...
    • To find the tone of a brand I must ...
    • And to create the tone what I do is ...
  • U3

    To the paper!

    • What we are going to do is ...
    • I, for example, have done it this way:
    • I like the result because ...
  • U4

    Bonus track

    • To write well there are some tricks like, for example ...
    • Cheer up! One last effort that will be very worthwhile, let's ...
  • FP

    Final project

    • Copywriting: define the tone of your personal brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Copywriting: Define the Tone of Your Personal Brand. Marketing, Business, and Writing course by Carla Gonzalez Best seller

Copywriting: Define the Tone of Your Personal Brand

A course by Carla Gonzalez
Copywriter. Barcelona, Spain.
Joined July 2016
  • 94% positive reviews (1.2K)
  • 22308 students