Best seller

Copywriting: Define the Tone of Your Personal Brand

A course by Carla Gonzalez
Copywriter. Barcelona, Spain.
Joined July 2016
, Copywriter

Learn to build a solid and coherent brand personality

  • Best seller Spanish with subtitles in English
  • 94% positive reviews (1.3K)
  • 24306 students

Learn to build a solid and coherent brand personality

The way a brand communicates can make or break its success, not only in terms of effectively reaching the public, but also for building solid and coherent branding across all other areas.

Carla González is an advertising copywriter who specializes in branded content and has worked for the likes of IKEA, BMW, Vueling, Banco Sabadell, and Casio. In this online course, she takes you through real examples to analyze the personality of renowned brands and teaches you how to find the tone of your own personal one. With her expert guidance, give your personal brand a voice and showcase it to the world.

Read more ↓

What will you learn in this online course?

10 lessons & 37 downloads

Spanish with subtitles in English
  • 94% positive reviews (1.3K)
  • 24306 students
  • 10 lessons (1h 2m)
  • 37 additional resources (14 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create your own series of advertising posters for your personal brand and write an "About Me" that summarizes who you are and what you have accomplished. Carla believes that “there's nobody better than yourself to truly know who you are and what you want to convey, both in what you say and how you say it”.

Projects by course students

Who is this online course for?

Anyone who needs a helping hand to overcome their uncertainty around using their voice in branding.

Requirements and materials

A computer and a lot of digital ink.


24306 Students
1267 Reviews
94% Positive ratings

Carla Gonzalez

A course by Carla Gonzalez

Teacher Plus

Carla González is a creative copywriter with a passion for knowledge, adventures, and pizza.

She currently works at BTOB, where she devises branded content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel, and Mixta. She previously worked at Herraiz Soto & Co, the agency where she learned to use affection as a fundamental creative tool and put this into practice with clients such as Moritz, IKEA, BMW, and Casio. She also learned more tricks of the trade at Kings of Mambo, MINNIM, and Barcelona Virtual.

Carla studied advertising at ICOMI, Creativity at Complot, and script for comedy and entertainment programs at the Pompeu Fabra University, as well as TV production at the New York Film Academy.

She participates in other projects, such as writing articles for digital magazines, developing creative concepts for different agencies and design studios, collaborating in film productions, and working as a writing teacher at the Escuela de Creativos Complot.


  • U1


    • Hello! My name is Carla and ...
    • Everything inspires me like, for example ...
  • U2

    Analyze before writing

    • The tone of a brand serves to ...
    • To find the tone of a brand I must ...
    • And to create the tone what I do is ...
  • U3

    To the paper!

    • What we are going to do is ...
    • I, for example, have done it this way:
    • I like the result because ...
  • U4

    Bonus track

    • To write well there are some tricks like, for example ...
    • Cheer up! One last effort that will be very worthwhile, let's ...
  • FP

    Final project

    • Copywriting: define the tone of your personal brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Copywriting: Define the Tone of Your Personal Brand. Marketing, Business, and Writing course by Carla Gonzalez Best seller

Copywriting: Define the Tone of Your Personal Brand

A course by Carla Gonzalez
Copywriter. Barcelona, Spain.
Joined July 2016
  • 94% positive reviews (1.3K)
  • 24306 students