Best Seller

Copywriting: Define the Tone of Your Personal Brand

A course by Carla Gonzalez
Copywriter. Barcelona, Spain.
Joined July 2016
, Copywriter

Learn to build a solid and coherent brand personality

  • Best Seller Spanish with subtitles in English
  • 94% Positive reviews (1.1K)
  • 19602 students

Learn to build a solid and coherent brand personality

Spanish with subtitles in English
  • 94% Positive reviews (1.1K)
  • 19602 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 10 Lessons (1h 2m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

Carla González, advertising writer specializing in Branded Content who has worked for brands such as IKEA, BMW, Vueling, Banco Sabadell or Casio, will teach you how to find the tone of your personal brand.

Through real examples, you will analyze the personality of renowned brands and discover how important is the way in which they communicate, not only to reach the public, but also to build a solid and coherent branding. All these teachings will help you to give voice to your personal brand and limit your verbal universe.

About this course

Course table of contents

  • U1
    U1. Hello!
  • U2
    U2. Analyze before writing
  • U3
    U3. To the paper!
  • U4
    U4. Bonus track
  • FP
    FP Final Project
View details

You will begin knowing better the trajectory and the influences of Carla González.

Then you will perform an analysis exercise before getting to write learning to discover what is the tone of a brand and how to create it from scratch.

Next, Carla will talk about the briefing that will serve as the final project of the course, a series of advertising posters that compile phrases or slogans that go with you and reflect your personality.

In addition, during this process, you will see some tricks to learn to write coherently and make your texts shine, you will discover how to play with the length of sentences, the repetition of words, etc.

Finally, as a bonustrack, Carla will challenge you to write your own about or biography that best describes you, a text that usually costs to write to any copy.

What is this course's project?

You will create your own series of advertising posters of your personal brand and you will write a dreaded "about" that summarizes who you are and your biography. "Nobody better than oneself to know you and know what you want to convey, both through what you say and how you say it" , says Carla.

Projects by course students

Who is it for?

To those people who need some tricks to lose the fear of words.

What you need

Computer and a lot of digital ink.


19602 Students
1095 Reviews
94% Positive ratings
  • More reviews

Carla Gonzalez

A course by Carla Gonzalez


Carla González is a creative writer with hunger for knowledge, adventures and, above all, pizza.

He is currently working at BTOB, where he plans Branded Content campaigns and defines editorial lines for brands such as Fridays, Abanca, Babybel or Mixta. Previously, he worked for 5 years at Herraiz Soto & Co, an agency where he learned to use love as a fundamental creation tool, and put it into practice thanks to clients like Moritz, IKEA, BMW and Casio. He has also learned a lot in Kings of Mambo, MINNIM and Virtual Barcelona.

He studied Advertising at ICOMI, Creativity at Complot, Script at Humor and Entertainment Programs at Pompeu Fabra University and, also, Television Production at the New York Film Academy.

At the same time, she participates in other projects, such as the writing of articles for digital magazines, the creation of creative concepts for different agencies and design studios, the participation and collaboration in cinematographic productions or as a writing teacher at the Escuela de Creativos Complot.


  • U1


    • Hello! My name is Carla and ...
    • Everything inspires me like, for example ...
  • U2

    Analyze before writing

    • The tone of a brand serves to ...
    • To find the tone of a brand I must ...
    • And to create the tone what I do is ...
  • U3

    To the paper!

    • What we are going to do is ...
    • I, for example, have done it this way:
    • I like the result because ...
  • U4

    Bonus track

    • To write well there are some tricks like, for example ...
    • Cheer up! One last effort that will be very worthwhile, let's ...
  • FP

    Final Project

    • Copywriting: define the tone of your personal brand

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Copywriting: Define the Tone of Your Personal Brand. A Marketing, and Business course by Carla Gonzalez Best Seller

Copywriting: Define the Tone of Your Personal Brand

A course by Carla Gonzalez
Copywriter. Barcelona, Spain.
Joined July 2016
  • 94% Positive reviews (1.1K)
  • 19602 students