Best seller

Typography and Branding: Design an Iconic Logo

Graphic references and mood board

A course by Quique Ollervides , Graphic Designer

Best seller

97% positive reviews (929)

25,539 students

Audio: Spanish, English

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About the video: Graphic references and mood board

Overview

“A fundamental part for the development of any project is research and references; In this lesson I share with you my whole process of compiling graphic material and how I develop a Mood Board.”

In this video lesson Quique Ollervides addresses the topic: Graphic references and mood board, which is part of the Domestika online course: Typography and Branding: Design an Iconic Logo. Learn to conceptualize and design a logo from scratch.

Partial transcription of the video

“Graphic references and moodboard One of the most important parts for me in the process of designing anything, call yourself a logo or call it some editorial project or whatever, it's just the documentation part. It is very important that this documentation let's do it consciously, that we don't just look for random images, but we are looking for images with a particular purpose. But it is also very important that we have a collection of images or references to make the search a little faster. I am from the generation that grew up before the internet. Every time I tackled a new project, my w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography and Branding: Design an Iconic Logo

Level: Intermediate
97% positive reviews (929)
25539 students
8 units
26 lessons (5h 3m)
10 downloads

Category
Calligraphy & Typography, Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Quique Ollervides

A course by Quique Ollervides

Teacher Plus

Graphic Designer

Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.

Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.

Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.

Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.

From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.

Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.