Introduction to Poster Design
Presentation of the proposal to the client
A course by 12caracteres , Design and Communication Studio
About the video: Presentation of the proposal to the client
Overview
“We will prepare a presentation document for the client where we will explain all the creative phases step by step. We will rely on the briefing to justify each of our decisions. ”
In this video lesson 12caracteres addresses the topic: Presentation of the proposal to the client, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“In this lesson. we aim to master the art of presenting our creative choices to clients in a compelling manner. This involves creating a detailed document that explains and justifies every decision we make. What we will do is prepare a new document. We can work it 1 to 4 horizontally. We will remove opposing pages. So here we are going to lay out in a document all the elements that justify the steps we've taken. It's also crucial to give the document the identity of its creator or organization. thereby incorporating all resources and ensuring clarity and coherence throughout. to ensure the c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
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Category
Design -
Areas
Design, Graphic Design, Poster Design

12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
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