Introduction to Poster Design
The poster: functionality and aesthetics
A course by 12caracteres , Design and Communication Studio
About the video: The poster: functionality and aesthetics
Overview
“A poster must clearly and directly communicate a message. To attract attention among all the visual noise that surrounds us, it must also be aesthetically attractive. In this lesson we are going to study what are the elements that make up a poster and what functional aspects each of them must fulfill. ”
In this video lesson 12caracteres addresses the topic: The poster: functionality and aesthetics, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“In order to effectively communicate a message in today’s visually crowded world. a poster needs not only convey its information clearly but also stand out through captivating design. This lesson explores the components essential for creating impactful posters and delves into how each element contributes to achieving A poster is a sheet with inscriptions or figures displayed for informational or advertising purposes. the definition according to the Royal Spanish Academy. but to better understand what it is. we will study it based on its components. Watching the step-by-step construction of a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
-
Category
Design -
Areas
Design, Graphic Design, Poster Design

12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
- 95% positive reviews (217)
- 3,838 students
- 21 lessons (2h 32m)
- 23 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever