Introduction to Poster Design
Sketch and define the central motif
A course by 12caracteres , Design and Communication Studio
About the video: Sketch and define the central motif
Overview
“In this lesson, we will shape the ideas raised in the previous unit. With paper and pencil we will sketch the possible graphic solutions, we will select among all of them the one that we are going to develop for our poster. ”
In this video lesson 12caracteres addresses the topic: Sketch and define the central motif, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“Once the graphic style is defined. we will start sketching with the ideas we've planned. We need to create multiple sketches and decide on the final design for our poster. To begin. we should combine elements such as the skull and the fountain in various ways. Our goal is to explore how these contrasting images can be seamlessly integrated into a cohesive visual concept. In this park. where this event takes place. numerous fountains adorned with sculptures can be found. To these elements into a cohesive visual concept. consider creating an image that highlights both the fountain's Another e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
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Category
Design -
Areas
Design, Graphic Design, Poster Design

12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
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