Introduction to Poster Design
The assignment: development and analysis of the briefing
A course by 12caracteres , Design and Communication Studio
About the video: The assignment: development and analysis of the briefing
Overview
“In this lesson we are going to define and analyze the order on which we are going to work a poster. We will do it through a briefing where we will mark what the communication objectives are, what audience we are targeting and what are the supports to which we have to apply our creativity. ”
In this video lesson 12caracteres addresses the topic: The assignment: development and analysis of the briefing, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“In this lesson. we will study and analyze the commission for which we will create our poster. We will do this through a briefing where we will study the communication objectives. Let's examine the target audience and the applications we need to develop. This will help us understand the Our first step is to analyze the client commissioning a poster. The client is the Municipal Board of Performing Arts and Image. a public municipal entity overseeing two public theaters in Zaragoza. This board plays a crucial role in managing these cultural venues and ensuring their successful operation. a dan...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
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Category
Design -
Areas
Design, Graphic Design, Poster Design
12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
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