Introduction to Poster Design
How to communicate the concept visually. Define the graphic style
A course by 12caracteres , Design and Communication Studio
About the video: How to communicate the concept visually. Define the graphic style
Overview
“Defining the graphic style with which we are going to express ourselves is key to being aligned with the communication objectives of the poster. We will define the main elements of the poster, technique, typography, color and composition. Previous considerations before starting to sketch. ”
In this video lesson 12caracteres addresses the topic: How to communicate the concept visually. Define the graphic style, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“In this lesson. we delve into defining the graphic style that will bring the concepts from the preceding lesson to life. We'll explore which typography choices are most fitting. which artistic techniques best represent our ideas. and what color palette will enhance our message. Pinpointing all these resources will assist in the work’s development. Let's take a look. In our last session. we identified elements tied to parks and theaters. Now. before diving into sketching. let's explore how to creatively merge these elements for a cohesive design. A skull is a sculptural element that can be r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
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Category
Design -
Areas
Design, Graphic Design, Poster Design
12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
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- 21 lessons (2h 32m)
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- Level: Beginner
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