Introduction to Poster Design
The visual metaphor
A course by 12caracteres , Design and Communication Studio
About the video: The visual metaphor
Overview
“The visual metaphor is the way through which an idea is transmitted quickly and easily, making it understandable to everyone. In this lesson you will see, through examples from our study, how this technique helps us to generate layers of meanings and concepts in our posters. ”
In this video lesson 12caracteres addresses the topic: The visual metaphor, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“The visual metaphor serves as a pathway for conveying messages clearly and directly. It aids in communicating concepts that might otherwise be complex to grasp. Moreover... We manage to generate images that are visually appealing to the viewer. In this lesson. we will explore. using examples from our how we can create multiple layers of meaning in our images and convey strong concepts through our posters. Let's begin. We begin with this image crafted for a music series. The poster's creativity stems from a literal graphic depiction of the series name. luxury car. capturing the essence of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
-
Category
Design -
Areas
Design, Graphic Design, Poster Design
12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
- 95% positive reviews (217)
- 3,838 students
- 21 lessons (2h 32m)
- 23 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
