Introduction to Poster Design
Create key concepts
A course by 12caracteres , Design and Communication Studio
About the video: Create key concepts
Overview
“To make a poster that communicates and reaches the viewer in a clean and direct way, it has to be based on a powerful and solid idea. In this lesson we will learn how to generate them. ”
In this video lesson 12caracteres addresses the topic: Create key concepts, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“Turning your poster into a powerful idea will make your work reach more people and do so more solidly. leaving a mark in their memory. In this lesson. we will start the documentation phase. Where will this theater cycle occur. and where will we study during this event? We'll also learn to extract the key concepts we'll focus on. enhancing our work's impact. Thoroughly documenting all the aspects of the work will help us create posters that align more with the theme and will provide reflection time. aiding in finding good ideas. The briefing highlighted as a fundamental part of the entire ev...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
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Category
Design -
Areas
Design, Graphic Design, Poster Design

12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
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