Introduction to Poster Design
What will we do in the course?
A course by 12caracteres , Design and Communication Studio
About the video: What will we do in the course?
Overview
“In this course we will see step by step the creative process of 12 characters for the design of a poster for a cultural event. We are going to give great importance to each of the phases, leaving the process itself to give us answers and solutions to the problems previously raised. In our way of working it is very important to enjoy and live intensely all the way to the final result. There is a fundamental factor in all these processes, creating a physical link with our work, that there is direct contact with the materials with which we are going to work, that it is not the machine that limits us and marks the way, that we are those of us who make aesthetic and conceptual decisions. ”
In this video lesson 12caracteres addresses the topic: What will we do in the course?, which is part of the Domestika online course: Introduction to Poster Design. Learn the basic techniques to create conceptual designs that communicate and seduce.
Partial transcription of the video
“In this Domestika course. we delve into the creative journey of twelve distinct personalities as they tackle the design of an event poster. Our focus lies in the process itself. encouraging varied creative and conceptual approaches. This method is crucial to our workflow. fostering innovation at every step. to deeply engage with each phase until the project's completion. A key element of this journey is establishing a tangible connection with the work. ensuring a profound understanding and involvement. By utilizing materials and working manually while maintaining distance from machinery. we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Poster Design
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Category
Design -
Areas
Design, Graphic Design, Poster Design

12caracteres
A course by 12caracteres
12caracteres is a design and communication studio that was founded by Samuel Aznar y Miguel Frago with a reputation for their creative work in many areas, with a common vision: the conceptual base defines how each project unfolds. Emotion and manual techniques are also a common characteristic that defines their work, always combining both analogical and digital techniques.
They’re passionate about designing posters related to cultural events, where they are able to let their fully express creativity and reap its full potential. They have developed posters for concerts and social events for organizations such as TED, Oxfam Intermón, Ambar, Do Cariñena and Warner Music.
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