Introduction to Pictogram Design
Creation of the imagotype
A course by Andrés Ávila , Graphic Designer
About the video: Creation of the imagotype
Overview
“Based on the created isotype, I will show you how to create an imagotype, so that you know how to present your work to the client. I will teach you to work on composition or diagramming, either by reticle or by making optical adjustments, and to analyze the proportion of the elements.”
In this video lesson Andrés Ávila addresses the topic: Creation of the imagotype, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.
Partial transcription of the video
“Creation of the imagotype The project of this course is the creation of an isotype, but I will also teach you how to create an imagotype, which is a resource that can help you when presenting your project to a client. Now that we have the isotype created, what we will do now is build an imagotype. For this I will show you how to create the typographic part or the logo that will accompany this isotype. But first I want to show you pages where you can get fonts. One of these is Google Fonts. Although it is a very basic page, It has a fairly large font catalog that we can use. However, most of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Pictogram Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design

Andrés Ávila
A course by Andrés Ávila
Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.
His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.
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- 16 lessons (1h 58m)
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- Audio: Spanish
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- Level: Beginner
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