Introduction to Pictogram Design
Characteristics of a good brand identifier
A course by Andrés Ávila , Graphic Designer
About the video: Characteristics of a good brand identifier
Overview
“I will explain graphically the characteristics that make a good isotype, such as being pregnant, simple or memorable. In addition, we will see some examples of ineffective brand identifiers, and I will tell you about the most common mistakes when creating them.”
In this video lesson Andrés Ávila addresses the topic: Characteristics of a good brand identifier, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.
Partial transcription of the video
“Characteristics of a good brand identifier I will show you some characteristics of a good brand identifier. There are some characteristics that will help us identify if a brand identifier will work well. Among those characteristics we find mainly simplicity, which is the abstraction of a form to its minimum expression to display a message in the simplest possible way. As Otto Neurath said it, It is easier to remember simple shapes than complex shapes. So we can see some examples like in the case of Twitter, which is a fairly simple isotype. We also have the case of Shipt, a brand similar to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Pictogram Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
Andrés Ávila
A course by Andrés Ávila
Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.
His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.
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- 16 lessons (1h 58m)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
