Introduction to Pictogram Design
Making the sketch
A course by Andrés Ávila , Graphic Designer
About the video: Making the sketch
Overview
“In this lesson we will begin to make our first ideas on paper. We will see how any idea is valid in this phase, since it is an exploration stage, and I will show you how to make functional decisions so that our isotype is aligned with the conceptual requirements.”
In this video lesson Andrés Ávila addresses the topic: Making the sketch, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.
Partial transcription of the video
“Making the sketch Now we will see how to create our first sketch based on the mood board that we worked on previously. As you can see, the mood board has already been downloaded to the iPad and i like to have it here because while drawing I have it as a reference. But if you don't have one, you do it from your computer, from your "laptop" or if you also want to print it and have it next to you when drawing. So taking this into account, we will make the first sketches. You don't have to be a great cartoonist to make sketches, Nor that you have a special pencil or special paper. I like to use...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Pictogram Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design

Andrés Ávila
A course by Andrés Ávila
Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.
His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.
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