Introduction to Pictogram Design
Graphic synthesis
A course by Andrés Ávila , Graphic Designer
About the video: Graphic synthesis
Overview
“In this lesson, I will teach you how to highlight the most relevant attributes of an object or concept, to express an idea clearly. First I will give you a brief introduction and then I will graph with examples. It will be our starting point to get into isotype design!”
In this video lesson Andrés Ávila addresses the topic: Graphic synthesis, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.
Partial transcription of the video
“Graphic synthesis In this lesson I will teach you how to graphically synthesize a concept to make it easy to understand. Graphic synthesis is the simplification of a form or concept, extracting its most relevant attributes to express a clear and precise idea. This means that with this technique we can create graphic symbols and transmit a message with very few elements. Let's look at some examples of this. Here we have the image of a quite realistic bear, a simple photograph and applying a graphic synthesis technique, We could achieve something like this, that while it is quite simple, we c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Pictogram Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
Andrés Ávila
A course by Andrés Ávila
Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.
His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.
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- 1,658 students
- 16 lessons (1h 58m)
- 19 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
