Introduction to Pictogram Design
What will we do in this course?
A course by Andrés Ávila , Graphic Designer
About the video: What will we do in this course?
Overview
“In this lesson, I will show you the project that we will carry out in this course; a relevant and coherent isotype for a brand, starting from the conceptualization to its final execution, going through the analysis of information, sketching, digitization, vectorization, and presentation.”
In this video lesson Andrés Ávila addresses the topic: What will we do in this course?, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.
Partial transcription of the video
“What will we do in this course? I will talk to you about the project that we will do in the course. In this course we are going to create an isotype, starting from the conceptualization until the final delivery, and I'll teach you how to present it to a customer. An isotype is a symbol, icon, or sign which is used to reflect the identity of a brand. An isotype can be made up of lines, circles, any shape that helps us represent a concept or an idea. To graphically show you this point, We will see the Fabricarte isotype, an icon that is developed to reflect a factory from an F, and this is th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Pictogram Design
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
Andrés Ávila
A course by Andrés Ávila
Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.
His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.
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Adobe Illustrator
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