Introduction to Pictogram Design

Colour selection

A course by Andrés Ávila , Graphic Designer

100% positive reviews (93)

1,658 students

Audio: Spanish

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About the video: Colour selection

Overview

“In this lesson, I will give you some tips to make a color selection aligned to the values and concept of our brand.”

In this video lesson Andrés Ávila addresses the topic: Colour selection, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.

Partial transcription of the video

“Color selection Now I will teach you how to choose a color palette and apply it to your isotype. In the previous lesson we tested the isotype and we saw that it worked well. Now we will select color. In my case I have some chosen colors, since for this proposal I decided to work it based on black and gray variations, since in this proposal we know that the industry of this brand it is very collapsed and saturated with colors. So to stand out a little bit, I decided that this proposal would be in grayscale. So what I did was fish for some Pantone, that they had the gray color that I needed a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Pictogram Design

Level: Beginner
100% positive reviews (93)
1658 students
5 units
16 lessons (1h 58m)
8 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Logo Design

Andrés Ávila

A course by Andrés Ávila

Teacher Plus

Graphic Designer

Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.

His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.