Introduction to Pictogram Design

Overview

“In this lesson, I will explain how to generate conclusions and take relevant information from a brand requirement in order to have bases to create a concept.”

In this video lesson Andrés Ávila addresses the topic: Brief and conceptualization, which is part of the Domestika online course: Introduction to Pictogram Design. Learn how to develop the iconic part of a brand, from the concept to the client presentation.

Partial transcription of the video

“Brief and conceptualization In this lesson I will teach you to convert the "brief" of your client into the concept that we will develop. To start any project, it is important to consider what the client needs and what we are going to develop for him. Therefore we make a "brief", a document where the client answers us some questions that we ask strategically to understand what your brand is about and what you need. In this case I will show you the "brief" for the Global Distributors brand, which is what we will develop in the course. The first thing we should know is what is the brand name. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Pictogram Design

• Level: Beginner
• 100% positive reviews (93)
• 1658 students
• 5 units
• 16 lessons (1h 58m)
• 8 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design