Successful Strategies for LinkedIn

A course by Rodrigo Focaccio
Communications Consultant and LinkedIn Expert. São Paulo, Brazil.
On Domestika since 03/16/2020
, Communications Consultant and LinkedIn Expert

Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities

  • Portuguese with subtitles in English
  • 100% Positive reviews (8)
  • 277 students
Successful Strategies for LinkedIn

Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities


Portuguese with subtitles in English
  • 100% Positive reviews (8)
  • 277 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 15 Lessons (1h 53m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Putting your best foot forward on LinkedIn goes much further than simply uploading the right profile picture and filling in your details. To get noticed by recruiters and build opportunities for networking, you need to develop an effective strategy. Communications consultant Rodrigo Focaccio was named one of the Top Voices on LinkedIn in 2019, and in this course, he shows you how to become an expert user of the world’s largest social media app for professionals.

In this course, learn both the basic and the more advanced techniques to make your profile stand out on LinkedIn, build your professional brand, and create new opportunities for you or your brand. With Rodrigo’s guidance, create impactful content for your community and create a profile that denotes professionalism.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The power of the tool: build your profile
  • U3
    U3. Your profile in action: browse and create your community
  • U4
    U4. Content creation: formats, metrics and strategies
  • FP
    FP Final Project
View details

Get to know your teacher, Rodrigo Focaccio, and learn about his twenty years of experience as a communications consultant. Discover his inspiration and influences before finding out what you’ll learn in the course.

Continue by learning about the history and importance of LinkedIn as the most influential professional social media network to date. See how to create your own account and learn about the Social Selling Index (SSI), a useful tool for measuring your progress and results on the platform.

Rodrigo gives you useful advice for filling out your profile page and building your personal brand by focusing on your strengths and influences, including techniques to help you highlight your area of expertise.

In the third unit, go through LinkedIn’s interface and understand the advantages and differences between using the free and paid versions. Discover the communities and tools used to build lasting professional connections and see the best way to use the feed’s algorithm and define your target audience.

Lastly, learn how to use different formats, metrics, and LinkedIn strategies to create content that appeals to your audience and helps build new opportunities for you and your business.

Rodrigo explains Stories on LinkedIn and the LinkedIn Page. He shares some success stories to help inspire you to produce relevant content that impacts your community and your followers.

What is this course's project?

Learn both basic and advanced techniques on Linkedin to highlight your personal brand, create relevant content, and generate new professional opportunities.

Who is it for?

For all those who want to create an engaging profile on the most popular social media platform for professionals, make their presence known, and create new business opportunities.

What you need

No previous experience is required to take the course. As for materials, all you need is a computer and a phone.


Reviews

277 Students
8 Reviews
100% Positive ratings

Rodrigo Focaccio

A course by Rodrigo Focaccio

TeacherPro
Communications Consultant and LinkedIn Expert

Voted as one of the top LinkedIn voices in 2019, Brazilian native Rodrigo Focaccio is a communications consultant and an expert when it comes to using the leading social media platform for professionals. With over two decades of experience in the field, he has worked as a press officer and in roles for social media, community management, content edition, and BI.

He has worked with PR and digital marketing agencies for major brands like Facebook, Pepsi, Ambev, O Boticário, Whirlpool, J&J Medical Devices, Cultura Inglesa, and more.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    The power of the tool: build your profile

    • LinkedIn's origin and trajectory: how it lives, what it feeds on
    • How to create your LinkedIn, SSI and course project account
    • Filling out your profile
    • Finishing your champion profile
  • U3

    Your profile in action: browse and create your community

    • Your profile is ready! It's time to play
    • Community: building relationships that matter
    • Be your publisher: you are responsible for the content you capture
    • Take care of your professional brand
  • U4

    Content creation: formats, metrics and strategies

    • Analyze, think, create and test
    • LinkedIn Stories: it's time to make history
    • LinkedIn Page: the ABC to create a page of your company
    • Tips, examples and cases
  • FP

    Final Project

    • Successful Strategies for LinkedIn

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Successful Strategies for LinkedIn. A Marketing, and Business course by Rodrigo Focaccio

Successful Strategies for LinkedIn

A course by Rodrigo Focaccio
Communications Consultant and LinkedIn Expert. São Paulo, Brazil.
On Domestika since 03/16/2020
  • 100% Positive reviews (8)
  • 277 students