Transforming Your Creative Ideas into Personal Projects
Naming & Packaging
A course by Ji Lee , Creative Director of Facebook and Instagram
Joined April 2019
About the video: Naming & Packaging
Overview
“Time to think about a very simple, memorable name for your project. I’ll give you some tips to make it easier and once you write a brief description for it, it will serve as a quick explanation of the project too. ”
In this video lesson Ji Lee addresses the topic: Naming & Packaging, which is part of the Domestika online course: Transforming Your Creative Ideas into Personal Projects. Find inspiration through simple creative exercises and turn your ideas into shareable stories.
Partial transcription of the video
“In this lesson, we're going to be talking about the importance of naming and packaging your project. Now that you have finished your project, it's time for you to share with the world But before doing that, let's stop and think about how you're gonna name your project and how you're gonna describe your project. This is a very important part of your project, not only because naming and packaging will define your project, You'll also define how people will perceive your project. So. When I work on my own projects, I spend a lot of time thinking about the right name for the project. And often ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Transforming Your Creative Ideas into Personal Projects
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Category
Marketing & Business -
Areas
Creative Consulting, Creativity
Ji Lee
A course by Ji Lee
Ji Lee was born in Korea, raised in Brazil and now lives in New York. He studied Graphic Design and Advertising. His career includes working with prestigious companies such as Google, Saatchi & Saatchi, and Droga5. Currently, he’s the Creative Director at Facebook and Instagram. Ji’s passionate about working on personal projects, some of which are the Bubble Project, Word as Image and Drawings for My Grandchildren.
He was named one of the 50 most influential designers in America by Fast Company. His work has been published in The New York Times, BBC, ABC News, The Guardian, Wired and more. For many years, Ji has taught courses on creativity at School of Visual Arts and Parsons School of Design in New York.
Ji has written three books and is a frequent contributor for The New York Times and The New Yorker.
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