Introduction to UX Writing
Accessibility, diversity and localization
A course by Mario Ferrer , UX Writer
About the video: Accessibility, diversity and localization
Overview
“It is important to bear in mind that there are many types of users and that sometimes we have to pay extra attention to how we design our content and the role that microcopy plays in terms of accessibility, diversity and localization.”
In this video lesson Mario Ferrer addresses the topic: Accessibility, diversity and localization, which is part of the Domestika online course: Introduction to UX Writing. Learn how to use words as a tool to design great user experiences.
Partial transcription of the video
“Keep in mind that out there... There are many types of users. Some even have different abilities. there are even some who have different abilities. Your responsibility as a UX Writer is to ensure that all experiences you design with your team are accessible and considerate of this diversity. In this lesson. we'll explore what actions you can take to make a difference. small changes that have a big impact. See you. It's crucial to remember that a wide variety of people might use your app. Therefore. when designing content. we must be particularly mindful of this diversity and think about how...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to UX Writing
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Category
Web & App Design -
Software
Figma -
Areas
App Design, Copywriting, Information Design, UX / UI

Mario Ferrer
A course by Mario Ferrer
Mario Ferrer is a UX Writer and part of the product team at Skyscanner, where he works with a wide variety of professional profiles such as Product Designers, UX Researchers, Developers, Product Managers, and more.
He is the creator of the UX Writers España group, where events, talks, and more are organized to give support to those starting out in the field, helping the role of the UX Writer to continue growing in Spanish-speaking countries.
Before working as a UX Writer, Mario worked as a Creative Copywriter in various advertising agencies in Mexico and Spain. Then, he got into the tech industry, as a copywriter but this time on the client-facing side in the branding and communications department. He has worked at King, on various mobile app games like Candy Crush Saga, Farm Heroes Saga, Bubble Witch 3, and many more.
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