Introduction to UX Writing
Difference between Voice and Tone
A course by Mario Ferrer , UX Writer
About the video: Difference between Voice and Tone
Overview
“Voice and tone are two different concepts and it is important to make this distinction. The voice should always be the same, it's a bit like the personality of your digital product or service. However, the tone is not always the same. Ideally the tone has to be adapted to the situation in which the user is.”
In this video lesson Mario Ferrer addresses the topic: Difference between Voice and Tone, which is part of the Domestika online course: Introduction to UX Writing. Learn how to use words as a tool to design great user experiences.
Partial transcription of the video
“In this lesson. i would really like us to focus on a concept that is fundamental. Basic concept explained: There are actually two aspects involved—voice and tone. Allow me to elaborate on You've likely heard that both products and services need a distinct tone of voice. It's crucial for brand However. the reality is they are two different concepts. On one hand. there is the voice. which must remain consistent. like a personality. For me. as Mario. my is always the same. unchanging and steady. is always the same. However. What changes is the tone. Because tone must change according to the si...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to UX Writing
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Category
Web & App Design -
Software
Figma -
Areas
App Design, Copywriting, Information Design, UX / UI
Mario Ferrer
A course by Mario Ferrer
Mario Ferrer is a UX Writer and part of the product team at Skyscanner, where he works with a wide variety of professional profiles such as Product Designers, UX Researchers, Developers, Product Managers, and more.
He is the creator of the UX Writers España group, where events, talks, and more are organized to give support to those starting out in the field, helping the role of the UX Writer to continue growing in Spanish-speaking countries.
Before working as a UX Writer, Mario worked as a Creative Copywriter in various advertising agencies in Mexico and Spain. Then, he got into the tech industry, as a copywriter but this time on the client-facing side in the branding and communications department. He has worked at King, on various mobile app games like Candy Crush Saga, Farm Heroes Saga, Bubble Witch 3, and many more.
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